The internet is a place where you can get customers 24x7, but you also need to keep in mind that your competitor is just one or two mouse clicks away! That’s the reason SEO is as important as web design and online entrepreneurs cannot afford to neglect any one of them. You need to strike the perfect balance between the two and then things become easy. The website design company in kolkata makes sure that the web design is attractive to look and user-friendly too, yet the SEO requisites are met – thus SEO or web design work together hand in hand making your website look good and the customer’s delight.
So, let’s get to know how a website design company in India can make a creative web design yet adhere to the terms of SEO.
Fonts
A very fancy font can make the website look good. But wait! Is it readable? Does it slow down the site? Then, what’s the use of such fancy fonts. What the designer needs to do at this point is to use the fonts in a clever way – so that it looks good and also serves the purpose of SEO.
Minimal usage of fonts
Using less number of fonts will not only make the web design and look more symmetrical, but it will also reduce the loading time of the website. The web loading would be faster and this means less bounce rate and more visitors will engage on the website.
Using CDN fonts from Google
Lightweight fonts. These fonts from Google helps the website to load faster.
Merging fonts can help reduce HTTP calls
Merging fonts is important as multiple HTTP calls can increase the loading time of the webpages. That’s the reason why a reputed web design company would bundle or merge the multiple fonts for reducing the frequency of the HTTP calls.
Visual animations
Many visitors are fond of animations and it’s a visual treat. Animations can draw the visitors to your website and also help them recall your brand. However, animations can make the website heavy and increase the loading time that can lead to an increased bounce rate. Don’t fret! There are ways to make animations work its magic, yet not compromise on the loading time.
CSS animations
Drop the JavaScript-based animations and opt for CSS animations which can be executed faster.
Image optimization
Images make the website more appealing. Too many images, however, do more harm than good. How? They increase the loading time of the website. Using the JS task runner to optimize the images is great. Many online tools like these can help reduce the size of the images without affecting the quality or resolution. Also by using SVG (scalable vector graphics) images can be loaded, as this tool ensures that the images are loaded based on the fonts.
Final thoughts
It can thus be concluded that a good web design company can design or redesign your website keeping both design quality in mind; and without compromising on the SEO friendly characteristics.